Juliana Moreira

Senior Product Designer

Download .pdf

English | Português

Introduction

With more than 15 years of experience in multimedia design, Juliana acts today as Senior Product Designer, doing discovery, delivery and evolution of digital products. Has a proven track record of leading design initiatives and ensuring excellence in product development. Always striving to do better in everything she does.

Work Experience

JOTA

Senior Product Designer ▪ Mar 2019 - May 2024

  • Began as the sole designer, overseeing all visual communications at JOTA.
  • Transitioned to Product Designer, leading usability tests, A/B tests, user interviews, workshops, and creating both low and high fidelity prototypes.
  • Developed, documented, and implemented JOTA's Design System, accelerating product development and enhancing brand consistency.
  • Promoted to Senior Product Designer and technical leader for Product and Technology teams, guiding design strategy and execution.

Abril Comunicações S/A

Web Designer ▪ Sep 2011 - Mar 2019

  • Joined in 2011 as part of Internet Núcleo Jovem, creating award-winning multimedia editorial pieces, games, special content, and websites for brands such as Superinteressante, Mundo Estranho, Guia do Estudante, and Recreio.
  • In 2016, advanced to the Produto Digital team, solidifying a career in UX/UI design and developing solutions for major brands including Veja and Exame.

Loma Comunicação e Eventos

Graphic and Web Designer ▪ Dez 2010 - Sep 2011

  • Produced institutional websites, hot sites for events and parties and printed pieces.

Estúdio Grid

Web Designer ▪ Jun 2010 - Nov 2010

  • Contributed to the conception of an e-commerce website on the Magento platform, acting as UI/UX Designer and Back-end Developer.

RogerWD

Graphic and Web Designer ▪ Sep 2009 - May 2010

  • Designed institucional websites and printed posters and flyers.

Arca Solutions - Software Development

Jr. Web Designer ▪ Mar 2009 - Ago 2009

  • Designed and developed solutions for international B2B clients.

Lecom Tecnologia S/A

Intern Web Designer ▪ May 2008 - Mar 2009

  • As an intern, produced institutional websites.

Editora Alto Astral

Intern Graphic and Web Designer ▪ Sep 2006 - Sep 2007

  • Started as an intern at the Núcleo Internet team, working for brands like Todateen.
  • Was realocated and became a Graphic Designer, designing printed magazines.

Skills

Abilities - Hard Skills

  • User Interface Design (UI)
  • User Experience Design (UX)
  • Information Architecture
  • UX Writing
  • SEO
  • Prototyping
  • Agile Methodology
  • Design Thinking
  • Usability and Accessibility
  • HTML and CSS
  • Graphic Design
  • Illustration
  • Sound Design
  • Content Management Systems (CMS)

Abilities - Soft Skills

  • Creativity
  • Attention to Detail
  • Resilience
  • Communication
  • Organization
  • Documentation
  • Team Work
  • Critical Thinking
  • Technical Leadership
  • Problem Solving

Softwares and tools

  • Figma, Sketch, Adobe XD
  • Photoshop, Illustrator, InDesign
  • Premiere, After Effects, DaVinci Resolve
  • Jira, Notion, Airtable, Confluence, Coda
  • Miro, Zeplin, Marvel, InVision
  • Maze, Hotjar, Analytics, Mixpanel
  • VSCode, Sublime Text, Notepad++
  • Ableton Live, Audacity
  • Office Suite, Sheets, Docs, Slides
  • Wordpress, Movable Type
  • SketchUp

Education

Degrees

  • Bachelor in Industrial Design at UNESP (Universidade Estadual Paulista “Júlio de Mesquita Filho”) in Bauru, SP, Brasil (2009)
  • Extension in Digital UX: User Experience Design in Digital Platforms at PUC-SP (Pontifícia Universidade Católica de São Paulo) in São Paulo, SP, Brasil (2019)

Courses

  • Comics authorship and independent production with Magenta King and Dalton Cara – São Paulo, Aug 2017-Dec 2017
  • Rastro do Movimento, workshop with Paul Pope – São Paulo, Apr 2017
  • Watercolor with Júlia Bax, summer course – São Paulo, Jan 2017
  • Serigraphy with Gastão Debreix – Bauru, Aug 2006
  • Painting and drawing techniques with Karin Whale – 1997-2004