Juliana Moreira

Multimedia designer

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English | Português


Born in 1985 in São Paulo, Brazil, Juliana Moreira has more than 15 years of experience with design. Her last role was as Senior Product Designer at JOTA. In her free time, she works as a freelancer in illustration, sound design, game design, UI/UX design, front-end development and comics. She has a bachelor degree in Industrial Design at UNESP (Universidade Estadual Paulista “Júlio de Mesquita Filho”) and an Extension in Digital UX: User Experience Design in Digital Platforms at PUC-SP (Pontifícia Universidade Católica de São Paulo).

Work Experience


Senior Product Designer ▪ Mar 2019 - May 2024

Responsible for everything design related, producing graphic pieces in most multimedia formats (including infographics, gifts, institucional materials). Also oversees the company branding and creation of JOTA's own Design System. Responsible for the user experience of all JOTA's digital products, from ideation and creation of user flows and journeys to implementing, testing and gathering feedbacks from users.

Abril Comunicações S/A

Web Designer ▪ Sep 2011 - Mar 2019

Started in 2011 as part of the Internet Núcleo Jovem team, where she produced many products, games, features and websites for brands such as Superinteressante, Mundo Estranho, Guia do Estudante e Recreio. Now she's part of another team, Produto Digital, creating products and solutions for all of Abril's brands, including Veja and Exame.

Loma Comunicação e Eventos

Graphic and Web Designer ▪ Dez 2010 - Sep 2011

Produced institutional websites, hot sites for events and party posters.

Estúdio Grid

Web Designer ▪ Jun 2010 - Nov 2010

As soon as she moved back to São Paulo, she started working at Estúdio Grid, where she helped to build an e-commerce website.


Graphic and Web Designer ▪ Sep 2009 - May 2010

As she graduated at UNESP, this was her last job in Bauru-SP. Her role as a web designer was to build institucional websites.

Arca Solutions - Software Development

Jr. Web Designer ▪ Mar 2009 - Ago 2009

In her first full-time job, she designed and developed products for multiple international clients, since Arca Solutions is a multinational company.

Lecom Tecnologia S/A

Intern Web Designer ▪ May 2008 - Mar 2009

Her role as an intern web designer was to build institucional websites.

Editora Alto Astral

Intern Graphic and Web Designer ▪ Sep 2006 - Sep 2007

Started as intern in Alto Astral's Internet Team, working for brands such as Todateen. Later, the team was disbanded and she was reassigned as a graphic designer, working directly with the production of magazines.



  • User interface design
  • User experience design
  • Information architecture
  • Prototyping
  • Front-end development (mostly HTML/CSS)
  • Illustration
  • Sound design
  • Content Management Systems
  • Interior design/Furniture
  • Game design

Softwares and tools

  • Figma, Sketch, Adobe XD
  • Photoshop, Illustrator, InDesign, Premiere, After Effects
  • Jira, Notion, Airtable, Confluence
  • Miro, Zeplin, Marvel, InVision
  • Maze, Hotjar, Analytics, Mixpanel, Optimal Workshop
  • VSCode, Sublime Text, Notepad++, Atom
  • Ableton Live, Audacity
  • Microsoft Office
  • Wordpress
  • SketchUp



  • Bachelor in Industrial Design at UNESP (Universidade Estadual Paulista “Júlio de Mesquita Filho”) in Bauru, SP, Brasil (2009)
  • Extension in Digital UX: User Experience Design in Digital Platforms at PUC-SP (Pontifícia Universidade Católica de São Paulo) in São Paulo, SP, Brasil (2019)


  • Comics authorship and independent production with Magenta King and Dalton Cara – São Paulo, Aug 2017-Dec 2017
  • Rastro do Movimento, workshop with Paul Pope – São Paulo, Apr 2017
  • Watercolor with Júlia Bax, summer course – São Paulo, Jan 2017
  • Serigraphy with Gastão Debreix – Bauru, Aug 2006
  • Painting and drawing techniques with Karin Whale – 1997-2004